Guy Tomlinson Guy runs research and strategic marketing consultancy, The Marketing Directors where consults for many world leading brands including the BBC, Cadbury and McDonald's. After finishing his degree in Chemistry, Guy gained a classical consumer goods marketing training with Boots and Procter & Gamble. He has since worked for many other blue-chip organisations including PricewaterhouseCoopers, Reader's Digest and New Solutions. He has been a marketing director and business planning manager for ten years and a marketing consultant for fifteen years. He is also a Course Director for the Chartered Institute of Marketing. Tim Arnold Following a grammar school education, Tim joined Unilever and as part of their management training studied for the Diploma in Marketing. He then joined Wasey Campbell Ewald (part of the Interpublic Group) and soon joined the Board as head of the below the line group. For nearly twenty years Tim ran an independent marketing services agency group as well as helped start and head up The Institute of Sales Promotion. The last decade has seen Tim being a marketing director for a portfolio companies in b2b and b2c from electrical wholesalers, software to the baker of the best Cornish pasties in the world!