"Panasonic is here to make your ironing easy. The arrival of the new Panasonic NI-W950ALSJ 360° Quick Steam Iron, with its innovative, streamlined styling and Multi-Directional Soleplate is set to revolutionise your garment care for good!

Unique features combine to reduce your ironing time, such as the scratchproof double headed Alumite Multi-Directional Soleplate with 360° steam for more precise movements. The unique curved soleplate glides easily, making it light work for wrists and arms without compromising on performance. The soleplate of the Panasonic NI-W950ALSJ is made from Alumite (anodized aluminium) which is also used in the construction of automobile engines, helping to prevent wear and tear of parts. The NI-W950ALSJ 's design borrows from this principle in making the 360° Quick Multi-Directional Soleplate scratch-proof.

Packed with well-considered design details, from the ergonomic handle to the 360° rotating cord, this iron ensures perfect balance of form and function. The Panasonic NI-W950ALSJ is the new power tool for your laundry. The NI-W950ALSJ's easy to grip arm has also been designed for comfort, and the product's body weight is evenly distributed to ensure good balance. The easy to view rear is another innovative idea to improve functionality; since the edges of the soleplate can always be seen from above, while ironing, movements can be more precise – perfect for trouble spot areas such as cuffs and collars. An impressive steam function will also combat hard wrinkle areas on tough fabrics such as denim."