Prof. Ondiviela is the Microsoft Western Europe Public Sector Government Industry Executive for Cities&Regions. He joined Microsoft in 1995 and holds a wealth of experience in field sales, sales strategy, partners management, operations and marketing. Frequent speaker at International events like SmartCityExpo, Mobile World Forum, TEDTalk, EU Events… he is also UNESCO-NetExplo SmartCities SME. Telecommunications Engineer MS at UPM Madrid, Human Sciences MS at UFV Madrid, Enterprise and Institutional Communication Management MS at UAB Barcelona, and Financial Business MS online INSEAD, Prof. Ondiviela also holds a PhD at UFV, Madrid with Thesis “Beyond SmartCities: How to create an Attractive City for Talented Citizens”. He is also Associate Fellow Researcher and Director of WW Observatory for Attractive Cities at UFV (Universidad Francisco Vitoria, Madrid, Spain) in association with Fira Barcelona (SmartCityExpo). Passionate about Cities, Prof. Ondiviela combines his job at Microsoft providing the most innovative  technological solutions with writing articles and delivering lecturers and seminars about Future of Cities and the challenges they are facing at the beginning of 4th Industrial Revolution and now, in addition, with the main objective of achieving the fastest post-pandemic recovery.